How Shop Owners Trick You Into Impulse Buying And Ways Of Avoiding Being Lured

Thursday, October 29, 2009 | comments

Have you noticed how shops push you into impulse buying by placing the latest DVD movies, lifestyle magazines and candies at the check out point? Or how cloth dealers exhibit beautiful and latest designs at their display windows? If you are not careful you can easily end up spending your money on things that you did not need.

A walk thorough your local supermarket will reveal how important items like detergents and utensils are located at the far end of the premises. This is tact used buy shop owners to make sure you walk through the various stands viewing other items and hence lure you into picking something along the way that you may not necessarily need.

Another technique used by retail chains to distract your purchasing plan is placing the most expensive items at eye level. In fact, they make sure you notice them immediately you start walking thorough the aisle by arranging them strategically within your eye height.

If you were intending to buy socks, retailers drive you into impulse buying by surrounding them with expensive shirts and trousers. They also make sure you search through several racks before you get to the socks. These are some of the simple techniques that shop owners use to trap impulse buyers.

One way to avoid this is to stay away from such areas of town. Another approach would be to leave your credit card or ATM at home and only carry cash that you have budgeted to spend. This way you will limit your spending only to essential things. It sounds like a cliché, but having a budget is the key to financial planning.

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