The Art of BPM in Web 2.0 Era
Sunday, March 28, 2010 | comments
BPM enables the business grow and transform in steps with these changes, in today’s digitized web 2.0 world, BPM is more like coordination of the digital asset, resources and orchestrating the business optimization in real time rather than just automation and control.
We could ask some questions to dig deeper:
1.What is the key business process that creates the core or best value proposition for your business?
In IT industry such as software, it may be the product development process, in Airline and Hospitality industry, it could be customer service which bring up the best value for the customers.
2.Should BPM implementation top down or bottom up?
Since BPM is the management of business process, top down strategic business overview is the necessity for understanding business’s core value and prioritize the business process to implement BPM; and the bottom up approach to implement specific business process in real time are the methodology. Just like SOA (Service Oriented Architecture), Top down meet Bottom up are the right scenario.
3. Look at business process management(BPM) in an enterprise or industry, where are the interesting and best opportunities in the future?
In current web 2.0 world, the meta data become richer and deeper, the rise of the smart digital assets such as web content, collaboration platforms presents a compelling opportunity to extend process management to viable human-driven process, that also brings great possibilities to take advantage of those smarter data and information and integrate them into BPM with logic steps embedded with SOA and BI.